Apple has blocked using the idiom 4G within adverts for its most recent iPad. The advertising regulator of UK and others investigated Apple more than use of the 4G axiom. According to spokesman for the ASA it had started a second investigation after customers told it that the 4G phrase was still being used to clarify the iPad's capabilities.
At what time the latest version of the iPad was launched in March, adverts for the tool claimed it would work with 4G, meaning fourth generation mobile technology. The opinion of Apple is that the mystification had arisen as of the dissimilar high-speed mobile technologies dubbed 4G through operators and carriers and apple would modify its terms to take away this mystification.