Face book has launched a picture sharing smart phone application known as Camera. According to Brian Blau, research director at the technology analysts Gartner, the move may surprise some, but thought it made intellect and Face book has to travel its business ahead. The app also features a feed of friend’s photos.
Currently Camera only works on Apple's smart phones and tablets. The launch is surprising as the program offers user’s similar tools to Instagram which the societal network is in the process of taking over. Through this process Face book allows Instagram to stay integral while adopting several of its features to make sure its core service maintains its lead as the internet's most used photo allotment.