Microsoft has opened up its So.cl social networking service to the wide-ranging community. The service integrates through Face book and is being inclined as a research somewhat a rival to further networks. Members can sign in using their Face book log-in details, but their So.cl actions do not show up on Face book’s pages unless the choice is activated. So.cl is, as Microsoft stresses, a test intended to be a layer on existing social networks.
Microsoft is being rational in positioning So.cl in this way the reverse approach of Google, which entered social networking all guns burning with a full on service, and is having modest success. Users in the US are shown a new sidebar which identifies friends who can help answer queries based on topics they had liked or posted photos about. The move to open up the service was in use over the weekend with little big deal, prompting some analysts to think that Microsoft only had limited ambitions for the project.