Sina Weibo: Charging Chinese for premium features

Sina Weibo, China's largest Twitter-like micro blogging platform, has introduced a membership charge for quality features. For a monthly fee of 10 yuan its 300 million users can include personalized pages, voice posts and enhanced safety, among other services. According to Mr. Mark Mulligan, an independent media analyst it's a very brave move, and I do not think it is likely that Twitter would follow a similar route, certainly not at this stage.
Sina Weibo is introducing a total of 15 added VIP features, according to the Tech in Asia blog. The move could help return the firm to income. It posted a $13.7m loss for its first quarter in May. Weibo has become an indispensable tool to Chinese netizens, although some argue of late that it has become less convincing due to the limitations. But for Sina of course ultimately its plan is not to run the service as a charitable trust.

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