Apple has unveiled its widely-anticipated 7.9in tablet, the iPad Mini. The iPad Mini will compete straight with cheaper similar-sized tablets lately launched by Google, Amazon, Samsung and others. The iPad Mini launch ends years of speculation that Apple was considering launching a new, smaller version of its bestselling iPad range.
During the presentation, Mr. Schiller stressed out the importance of being able to hold the device in one hand a nod to the more travel-friendly appeal of the slighter devices. However, Adam Leach, principal analyst at Ovum, said he had expected the iPad Mini to be more competitively priced. It forecast that Apple would hold a 68% share of the marketplace in 2012, compared to 29% for Android tablets.