Chinese telecoms giant Huawei has unveiled a bespoke Windows-run smart phone entirely available in Africa. This includes plans to develop cheap wireless broadband in the Rift Valley in Kenya and help local people in South Africa and Egypt expand Windows apps. Gustavo Fuchs, the director of Microsoft Windows Phone division in the Middle East & Africa, supposed that,”Our aim is to be the most affordable Windows phone in Africa”.
Affordability is important but without the right local content we believe a lot of users will not see the benefit in the change from a basic feature phone to a smart phone. The phone will be linked to a customized app store including applications designed and built by Africans. The handset is a modified version of the Huawei Ascend W1 which was displayed at the Consumer Electronics Show in Las Vegas last month.