Google has unveiled a novel version of its Maps web service, which it says has been rebuilt from the ground up. The redesign aims to personalize the product, deciding what to label to best match each user's happiness. It also features new icons highlighting businesses running ads and promotions, which superimpose the map.
This may create the maps more attractive to advertisers who have tended to focus on Google's key search page and rival platforms. Google has exhausted huge sums developing its maps service, licensing third-party content and gathering its own data via sensor-equipped vehicles. The progress was announced at Google's I/O developers meeting in San Francisco.