Every so often, the best businesses will get stuck in a runnel. Maybe it doesn't attract consumers the way it used to, or maybe its customers have deserted it entirely, leaving the business to the sound of crickets and the sight of tumbleweeds. A company has to be able to leave behind its well-established identity and its authority as a brand, named it's not always successful.
For those businesses that have managed to meet the demands of a altering marketplace, there can be a new and sometimes better degree of achievement. But it's a tricky balance to strike, and some businesses services that have transformed have been met with a joint shrug at best and a Category 5 consumer revolt at worst. Businesses come up with a exact format, or a specific result or process.