Why the Droid won't save Motorola

Motorola is obviously hoping that, to twist a famous Obi-Wan Kenobi quote from "Star Wars," its heavily hyped new phone is the Droid people are looking for.

In case you weren't watching any of the World Series (Yay Yanks!) you may have missed the huge marketing blitz that Motorola (MOT, Fortune 500) has launched for its Droid smartphone, which officially goes on sale on Friday.

The Droid is meant to be Motorola's answer to Apple's (AAPL, Fortune 500) iPhone. Verizon Wireless (co-owned by Verizon (VZ, Fortune 500) and Vodafone) will be selling the phone, which is powered by Google's (GOOG, Fortune 500) Android operating system.

The reviews for Droid that have trickled in so far have been fairly decent. But Wall Street seems extremely excited about the Droid's prospects. Shares of Motorola, which was one of the hardest hit stocks in the S&P 500 last year, have more than doubled so far this year.

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