Halloween audiences picked beats over blood this weekend, pushing "Michael Jackson's This Is It" to the top spot, while horror phenomenon "Paranormal Activity" scored a strong second-place finish.
With a $21.3 million domestic gross, "This Is It" raised its worldwide total to a huge $101 million that easily breaks the record for a concert doc, though it falls far short of the $250 million that concert promoter AEG reportedly predicted.
Even so, the performance was good enough to convince distributor Sony (which acquired the pic for a mere $60 million) to announce that the concert pic will remain in theaters at least until Thanksgiving.
Still beating expectations in its third wide-release weekend, the sleeper hit "Paranormal Activity" dropped just 22 percent for a $16.5 million haul. At $84.8 million total after six weekends, the surprise smash is now the year's highest grossing horror movie.
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