Apple Launches iPhone OS 4.0 has finally exposed the 4th iteration of the iPhone OS which adds 100 new features for the iPhone & the iPod Touch mobile devices.

The software platform also covers the way for the next iPhone which should be launched by the end of June 2010 during Apple's annual Worldwide Developer Conference & coincides with the official "summer" availability of the iPhone OS 4.

Apple explained that it is planning to become a massive mobile player with the beginning of mobile advertising platform iAd, which came out of the acquisition of Quattro Wireless earlier this year. To help develop new products, 1500 brand new application programming interfaces (APIs) will be freed as well as a brand new software development kit for Apple coders.

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