The revenue of $5.9 billion marks the highest for a first quarter, which is typically a slower period following high ad spending over the holidays.
Thursday's study by the IAB and PricewaterhouseCoopers says retailers are spending more on Internet ads as Americans go back shopping. Retailers accounted for 20 % of all online marketing in 2009.
The rebound came after online ad revenue slumped for the first three quarters of 2009.
David Silverman of PricewaterhouseCoopers said that while uncertainty about the economy remains, the strong start in 2010 "is a sign of the health and vitality of online media."
In 2009, the height of the economic crisis, online advertising fell for the first time in 7 years. Revenue dropped 3.4 % that year to $22.7 billion.
Thursday's study by the IAB and PricewaterhouseCoopers says retailers are spending more on Internet ads as Americans go back shopping. Retailers accounted for 20 % of all online marketing in 2009.
The rebound came after online ad revenue slumped for the first three quarters of 2009.
David Silverman of PricewaterhouseCoopers said that while uncertainty about the economy remains, the strong start in 2010 "is a sign of the health and vitality of online media."
In 2009, the height of the economic crisis, online advertising fell for the first time in 7 years. Revenue dropped 3.4 % that year to $22.7 billion.
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