Pacific Brands confess to sackings backlash

Pacific Brands has also exposed that the original cost estimate for last year's reform has blown out by almost $19 million to $75.1m, partly because of more layoffs and retraining programs for workers.

PacBrands chief decision-making Sue Morphet said yesterday that sales of Bonds underwear, the company's most visible brand because of its association with sporting identities such as Pat Rafter, had suffered a "small dip" after the job cuts were announced.

Other shoppers dumped King Gee clothing because of its link to the workforce, Ms Morphet said.

But in both cases the collision had lasted only two to three weeks and sales had since recovered, she said.

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